High-quality image material is a valuable addition and an effective means of emotional advertising. To prevent blurred motifs, a resolution of at least dpi dots per inch is recommended. Only then can a professional printout be realized. "The fact that you have to be in possession of the image rights and that the selected motif must never infringe the personal rights of the people depicted applies to flyers as well as to any other publication," explains marketing and communications specialist in BB sales Vanessa Lehmkuhl in the portal for marketing decision-makers from the Ruhr area Marketing in the Pott. In the guide to the perfect flyer, the concept, layout and wording are also discussed.
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