Dirty Tactics You’ll Need
Contents
INTRODUCTION..4
CREATING CONTROVERSY..5
THE "SHOCK" TACTIC..7
THE "SCARE" TACTIC..8
THE "CCL" TACTIC..9
THE "NO PRICE" TACTIC..10
THE "TESTIMONIAL" TACTIC..11
THE "WIIFM" TACTIC..12
THE "COUNTDOWN" TACTIC..13
THE "REVIEW" TACTIC..14
THE "GET PERSONAL" TACTIC..15
Wait. . .There's More!..16
An Offer You CAN'T Refuse..18
Getting All "Hyped" Up..19
"Trash" Talking..21
Show 'Em What You Got!..21
Go "Pro"..22
Let's Be Partners..23
Shh! This Is Secret..24
Do You "Qualify"?..25
Let's Go Through This One More Time..26
In Closing..26
Contents
INTRODUCTION..4
CREATING CONTROVERSY..5
THE "SHOCK" TACTIC..7
THE "SCARE" TACTIC..8
THE "CCL" TACTIC..9
THE "NO PRICE" TACTIC..10
THE "TESTIMONIAL" TACTIC..11
THE "WIIFM" TACTIC..12
THE "COUNTDOWN" TACTIC..13
THE "REVIEW" TACTIC..14
THE "GET PERSONAL" TACTIC..15
Wait. . .There's More!..16
An Offer You CAN'T Refuse..18
Getting All "Hyped" Up..19
"Trash" Talking..21
Show 'Em What You Got!..21
Go "Pro"..22
Let's Be Partners..23
Shh! This Is Secret..24
Do You "Qualify"?..25
Let's Go Through This One More Time..26
In Closing..26
