Direct Mail Marketing Strategies in the Digital Age

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In our digital age, it can be confusing to know how to best use your advertising dollars to help your brand's success. One of the toughest questions to answer these days is whether or not to use a direct mail marketing campaign. Isn't digital advertising online enough? Yes and no. In this straight-talk article about modern ad strategies, we explore the ways you can use direct mail marketing to enhance, rather than detract from your online ad strategies, so that they complement each other.