Surveys have become a very familiar facet of the business relationship between companies and their customers. The ubiquitous nature of the survey, however, has often led to its being misused or, more accurately, mismanaged. Surveys are an important source of information about a particular company’s customer base. And just as it is impossible to make good decisions with a lack of information, it is just as important to have the right information to base your business decisions on.
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